Styrmir Sigurðsson

Styrmir Sigurdsson

Leitz Binders

Director, Producer, Editor

This is the first ad I ever directed. Friends at a small advertising agency called Hið opinbera got in touch and that year the ad somehow managed to win the Icelandic Ad Awards, mostly due to clever copywriting involving wordplay around a word that can be used for both binders and sanitary napkins.

Agency: Hið opinbera, Production company: Þröngsýni
Camera: Ólafur Rögnvaldsson