Director, Editor
MS has used milk cartons as a platform to educate as well as entertain about the Icelandic language for decades. This time, poetry by children was being displayed on the cartons. The ads start with renowned writers reading from the cartons as part of this fictional literary / culture show hosted by the ever so delightful Haraldur Jónsson (artist and writer) who analyses the children’s work along with literary critic, Kolbrún Bergþórsdóttir. The idea came from novelist Hermann Stefánsson, a copywriter at the agency at the time.
Agency: Ennemm, Production company: Pegasus
Camera: Elli Cassata, Music by: Úlfur Eldjárn